A flyer can be used for almost anything. Are you having an event or promotion? Maybe you have opened a new business and are having a grand opening event. A flyer can be designed for any marketing purpose and whether you are a professional designer or not, the design process will be much smoother if you follow these key flyer design tips.
Flyer design tips
Have a clear goal
Before you even start designing your flyer, you need to establish a goal. What do you want to showcase to your viewers? Where will your flyer be distributed and displayed? What is your budget? Once you have answered these questions you can establish the shape, size, and a high impact design for your flyer.
Use a template
When designing a flyer, you have to keep in mind that it is for print. For a successful print job, you have to stay aware of bleed lines and margin of safety to ensure your design is flawless. Designing with a flyer template will alleviate extra time that may be spent fixing things for the printing process.
Design from the top down
A flyer will be read from the top down, so designing with this in mind makes sense. Keep the most relevant and important information at the top and move down with the least important information at the bottom. The same goes for any visual elements as well.
Go full bleed
A full bleed flyer without a white border around the edges comes across as more polished and professional. A borderless design will stand out from your run of the mill home printed project.
High-quality visual elements, such as images, are crucial to the success of your design. Any and all visuals must be relevant to the content of the flyer and easy to understand. If a viewer has to guess at what they are looking at, they will most likely walk away and not give the flyer or your message a second thought.
An instant attention-grabbing technique is to use high contrasting visuals. A flyer needs to have a strong pull in order to get viewers to stop and read it. You want to create a compelling enough visual to attract viewers from afar.
Emphasize the keywords that will serve as part of your strategy. Are you offering a free or discounted product? Include these keywords in larger, bolder, and brighter lettering to draw the viewers attention.
Include a call to action
Similar to the keywords, you want the call to action to be distinct and easy for users to act on. Have them visit a website or call a phone number. Short URLs, such as a Bitly, or even a QR code, work great for CTAs.
Make sure to incorporate your business logo to establish the flyer as yours. This will serve as a great tool to increase your brand awareness.
Keep in mind where your flyer is going to be posted. Will this be posted on a wall? Handed out to passersby? These will determine the size of your flyer and scale of the elements included in the design. Print out a test version and see how your design works. If it doesn’t seem to be successful, take it back to the drawing board and rework it until it does.
What is the best program to make a flyer?
Adobe Illustrator is a great program to design a flyer in. Illustrator allows you to create crips, share lines and text with images and color in CMYK (the print-friendly color mode.)